Jerome Anderson is a football agent and the head of SEM (Sport, Entertainment and Media Group), the company he founded in 1984.[1] In 2009 SEM was reported to employ 20 people across offices in the UK, US, Portugal, Switzerland and Spain, and to represent over 150 professional footballers.[2] "It's always been a people business," Anderson once said. "The number one thing is to understand that clients are people with feelings. In effect, clients become family. We help them deal with problems."[3]
In February 2009 SEM formed a corporate partnership with Kentaro, a Swiss-based sports rights business who are among the major players in the international marketing of football television rights.[4][5]
Contents |
Anderson trained as a banker and worked as a currency trader and in insurance, before beginning his career as Jerome Anderson Management in association with players from Arsenal F.C., whom he had supported since he was four and where he had been the stadium announcer.[3][6] Among his early clients were the Arsenal players Charlie Nicholas[6] and David Rocastle.[3] "It became clear that players needed proper professional representation to ensure they were focused on success on the field," Anderson said.[3]
SEM went on to represent, among others, the Arsenal players Tony Adams, Ian Wright, Dennis Bergkamp, David Seaman, Emmanuel Petit, and Thierry Henry. Anderson formed a close working relationship with the Arsenal vice-chairman, David Dein, whose son, Darren, worked for SEM.[7]
In 2005 Anderson's SEM was involved in the controversial transfer of John Obi Mikel from FK Lyn in the Norwegian league to Chelsea F.C. through their agent, John Shittu. Shittu reportedly persuaded Mikel's father to grant SEM power of attorney over his son and subsequently oversaw the player's transfer to the London club despite a move having seemingly been agreed to take the player to Manchester United.[8]
Anderson subsequently came to further attention for his influence at first Manchester City F.C.[6] and then Blackburn Rovers.[9] At Manchester City, between £5 million and £7 million was reported to have been paid in commission to Anderson as part of the recruitment of eight new players in the weeks following the takeover of the club by Thaksin Shinawatra in May 2007.[10][11] Anderson advised Shinawatra on the takeover, introducing him to Keith Harris (whose firm, Seymour Pierce, handled the deal) and recommending as manager Sven-Göran Eriksson, before his influence waned as the new owners balked at such payments and other figures –notable Kia Joorabchian and Pini Zahavi– became involved.[6][9][11] Anderson said: "There is no one else in the world who could have delivered what I did in three weeks. It was my idea to open it up to other agents, and whatever I was paid –and it wasn't as much as City say– they've had it back in spades."[11]
At Blackburn Rovers Anderson advised Venkateshwara Hatcheries on their takeover of the club in November 2010 and then continued to exert considerable influence.[9] After the Blackburn manager Sam Allardyce was sacked in December 2010, Blackburn were forced to deny that the dispute had been based on the club's transfer policy being set by the Kentaro sports agency, with whom Anderson's SEM were associated.[4] "Kentaro are our main consultants but Sam had the final call," Venky's chairwoman Anuradha Desai said.[4]
The new manager at Blackburn was Steve Kean, who had been first-team coach under Allardyce. Kean was represented by Anderson[12], who also introduced Kean's new assistant, the former Arsenal player, John Jensen, to the club.[13] When John Williams left Blackburn Rovers in February 2011 after 14 years as chairman, Anuradha Desai explained that the departure was in part due to the fact that he had "struggled to accept Jerome's role at the club".[14] In March 2011, when it was announced that Anderson's 21-year-old footballer son, Myles, had signed a precontract agreement with Blackburn, sources close to the agent insisted he had no day-to-day involvement at the club.[15]
The Manchester United manager Sir Alex Ferguson was highly critical of Anderson's involvement at Blackburn Rovers, saying: "You’ve got that issue at Blackburn of an agent involved and deciding the future of the club, Jerome Anderson, he couldn’t pick his nose. It’s baffling and it’s a serious threat to how clubs get run and how they conduct themselves.”[16]